With over a decade and a half of experience in end-to-end new product development, I specialise in taking ideas from concept through industrial design, engineering, prototyping, tooling, and first production. Based in Perth, Western Australia, I’ve partnered with businesses—from startups to global brands—to deliver commercially successful, innovative consumer products across both soft and hard goods. My proven NPD process ensures efficient, on-time delivery of multi-SKU product ranges, with a track record of award-winning designs (Red Dot, iF, Good Design, ISPO) brought to market through international manufacturing partners.