Research + Discovery
The cost of designing and manufacturing a new product can be overwhelming. My in-depth understanding of the end-to-end NPD (New Product Development) process allows me to provide a comprehensive discovery and planning assessment for any consumer product idea your business may have. This ensures you maximize your ROI while delivering compelling and successful products within your time and budget constraints.
Research – State of the Market, Target Audience Analysis, Key Competitor Analysis, Industry Trend Insights
Idea Generation – Facilitation of Idea Generation and Idea Screening within the framework of business objectives
Product Strategy and Business Case Development – Project Goals and Objective Setting, Research Insights and Analysis Report, Project Parameters and Roadmap Development, Risk Identification, Project Cost and Resource Impact Assessment, Sourcing / Manufacturing Identification and Feasibility Analysis, Price modelling (target RRP and Margin expectation), Go to Market Expectations, IP Protection IdentificationMauris id fermentum nulla. Donec ac fringilla turpis.
Conceptual Design
An exciting and collaborative design process where we transform your ideas into reality through visually engaging sketches, renders, and low-fidelity prototypes. My approach involves generating and refining multiple concepts that balance functionality, aesthetics, and manufacturability. We’ll delve into colour, material, and finish exploration, ensuring that each concept is evaluated and iterated based on user testing and feedback from focus groups. Our goal is establish one or two clearly defined concepts, setting the stage for a seamless transition into the detailed design phase.
Sketching and Rendering – Multiple concepts come to life through sketches and renders
Lo-fi Prototype Creation - Quick iterative mock-ups for proof of concept
Colour, Material and Finish exploration – Market trends, Colour studies, Materials swatch and finish studies, mood-board compilation
Human interaction studies – Understanding how people engage with products, systems and environments, Ergonomic and anthropometric analysis
User analysis and validation – Feedback generating workshops and prototype testing
Design
A meticulous and detailed design phase transforms concepts into tangible, manufacturable products. Your ideas are brought to life through 3D CAD models, prototypes, and samples. Each prototype undergoes testing and iteration for performance, aesthetics, usability, and safety, with each revision building on the insights from the previous one. Whether it be injection moulded hard goods, or high quality sewn goods I’ll ensure we consider and specify the finest details necessary to achieve a high quality functional product.
Product Concept Development – Feature development
Colour + Aesthetic Studies and Development
2D Renders and detailed drawings – development of construction details, features and initial specifications
3D CAD Model Development – 3D Engineering drawing development
Tech Pack development – Document creation for soft good development
Prototype Creation – detailed samples and prototypes (3D prints)
Development
A comprehensive process for realizing your design and preparing it for manufacture consists of several key stages, ensuring a smooth transition from concept to production. We start with detailed design and engineering to develop and refine product features, ensuring that your vision is accurately captured. Next, we conduct manufacturing feasibility and design-for-manufacture studies to optimize every aspect of the product. We confirm specifications and finalise production processes while meticulously crafting cost models to keep the project within budget. To mitigate risk, we implement thorough verification testing and Failure Mode and Effects Analysis (FMEA).
Finally, I complete all necessary production documentation and release it to the manufacturing vendor, ensuring a seamless handover for production.
Supplier Liaison – Introductions, Discussion on feasibility, scope and costs
Design for Manufacture – Material selection, Process compatibility, Manufacturability, Cost and Production Efficiency Analysis
Product design and engineering – Detailed Design and CAD Engineering
Design Verification Testing – Prototype and sample verification and validation testing
FMEA – Risk mitigation, Failure mode and effects analysis
Production documentation release – Finalisation of production documentation
Manufacturing Consultation
Ensure your product meets top standards with my comprehensive manufacturing consultation. Starting with off-tool sample inspection, testing, and "Golden Sample" creation, I’ll work with you to define a high benchmark for pre-production approval. We'll set up robust quality control measures, including inline tests and custom test jigs for efficient, repeatable checks. I also guide you through regulatory compliance, ensuring industry-required testing for safety and legal standards. With my support, you’ll bring a reliable, compliant product confidently to market.
Off-tool samples inspection, testing + verification – assessment of off tool samples and optimisation for Golden Sample (Pre-production) sign off
Quality Control Measures – Establishment of QC requirements and inline test procedures
Test Jig Development – Design and development of inline production test jigs and procedures for QC procedures
Regulatory Compliance –Assistance with regulatory compliance testing